Dan Cassaro Research

“I’m perpetually discontent with everything, which is what keeps my work going… It’s what keeps me up at night and makes me work harder.”

Dan Cassaro is a graphic designer who I have been interested in ever since finding him a few months ago. He works predominantly in type, but does work with image as well. Cassaro is a one man design studio based in Brooklyn, New York, with a focus on type, lettering and logo design. He has worked for a handful of major clients, such as Nike, MTV, Ford & The New York Times Magazine.

I have a large interest in his work because of the production behind the work and the visual looks of the final outcomes. It is clear in all his work that it all originated from hand drawn designs which are digitally enhanced when necessary. The hand rendering aspect gives each piece of work it's own unique look and gives real personality, which is sometimes lost in the majority of digital design in the modern day. 

“If you’re doing work that you love, then other people are going to see that, and they are going to love it too. It’s as simple as that.”

Website
Dribbble
Interview Nov 2011

Selection of work

Ford

Lands End Logo

Lands End Interview

NY Times

Spacecraft shop logo

Highway Typeface

Live murals

50 and 50: The State Motto's

This is a collective and curated project where fifty designers are asked to represent their home state by illustrating it's state motto. Curated by Cassaro, who illustrated for New York, he invited 49 designers and illustrators.

Selection of illustrations

Cassaro's illustration